hello@de22.co.uk // 01332 208 862
Based in Derby, DE22 Creative Design Solutions is a full service agency delivering; brand development and guidelines, product launch, creative design, website development testing and deployment, copywriting and a the secret ingredient... magic*.
Take our clients; They want something more... something almost uncommon. They're prepared to lead from the front and redefine their market. They're not the kind that'll settle for second-best. They're prepared to be different and bold. They strive for more than individuality.
That's why they come to DE22.
Imagine Your World. Home Automation is developing as a sector in the UK. A Home Automation system connects various electrical devices in your house to a central control unit. This allows you to control them at the touch of a button from within and outside the home.
Home Automation Systems increase the level of comfort, emotion, security and energy management in your home. It also has the added advantage of controlling your devices through your iPhone, iPad, colour touch pads and/or hand-held remotes to allow full control of any connected component.
Concept Clarity are at the forefront of delivering this service within the UK and their knowledge and understanding set them apart from other companies in their sector, but due to a lack of direction and brand perception they had not taken full advantage of the opportunity.
DE22 Creative Design Solutions provided insight and brand strategy to re-brand and re-launch the business, ensuring that the brand architecture, rationale, emotional and inspirational elements of such a service came to the forefront of the creative approach and ongoing marketing activity.
A brand proposition with intent to change the world you live in, through home automation!' Allowing Concept Clarity to take the opportunity of growth within the sector. Something that we continue to assist them to do.
"After being introduced to Martin from DE22 Creative, his process has proved to be invaluable, he has clearly grasped Home Automation what is a complicated market. This has allowed the team at DE22 Creative Design to tailor our Re-brand and marketing strategy to the needs of our consumers and associates. These are proving to be essential in aiding with market penetration, allowing us to reach a higher level of client and project."
Jason Hawkes, Managing Director, Concept Clarity
Raising awareness of reserves. Nottinghamshire Wildlife Trust is the leading wildlife conservation charity working to protect and enhance the wildlife and habitats of Nottinghamshire.
They care for over 70 nature reserves across the county, including a mixture of valuable wildlife habitats ranging from beautiful wildflower meadows to splendid ancient woodlands. They engage the local community through events, education and volunteering opportunities and seek to ensure our county is a healthy and wildlife rich place to live.
DE22 Creative Design Solutions provided the creative support, artwork and print for their Membership Reserves Leaflet.
An additional piece of marketing material that develops and educates the Trust's members and non-members about the reserves and continual conservation work.
Cover & Care. For over 10 years Schools Advisory Service has worked with leading National Bodies and schools to develop their award winning policy COVER & CARE. COVER & CARE is a policy that allows Schools to tailor all aspects of the policy to their own needs. Thus ensuring schools have the level of cover they require.
DE22 Creative Design Solutions are proud to have had a direct working connection with Schools Advisory Service for over 8 years. During this period we had developed the concept of marketing directly to the decision maker, and educating them through our ongoing knowledge of the products and service on offer.
The reason for this is our strong working relationship with the internal teams and we carry out an annual process of, reviewing each of the policy changes, how this affects the schools and then the formulation of a campaign.
An annual marketing campaign that develops a 6% increase on enquiry to conversion year on year.
"They always deliver new campaign ideas, DE22 Creative Design Solutions has been supporting Schools Advisory Service for several years. Their knowledge and passion to keep delivering a new approach that converts into a marked increase in business has been something that we have struggled to find elsewhere. We would recommend that if you are looking to work with a Creative agency you should consider making contact with Martin from DE22 Creative Design Solutions."
Les Marshall, Director, Schools Advisory Service
"Schools Advisory Service have used DE22 Creative Design Solutions for a number of years in developing our marketing material. Martin devotes time and energy into really understanding what our company is all about, and is able to communicate our unique selling points in a meaningful way to our clients. Martin and his team always provide a prompt response to our queries, and come up with creative new ideas to keep us one step ahead of our market place."
Holly Marshall, General Manager, Schools Advisory Service HR
Creating Vision. Fast React is a global provider of supply chain solutions specifically for the fashion industry. Their team is made up of people from textiles, apparel, footwear and garment backgrounds.
They approached DE22 to review their present marketing touch points, something that they had highlighted as needing to be address as they had brought it as far as they could. At this time, through our strategic awareness, we very quickly highlighted that they should focus on re-positioning their single product as three separate brands each targeted at the consumer in a creative language that they would understand.
To create and execute a marketing campaign that truly reflected their proposition, wealth of knowledge in the sector and expected return on investment was the main goal; carrying out our process we call "distillation" allowed all concerned to gain clarity and totally understand how potential consumers interacted with the products and present marketing material.
This included understanding the sell process, presentation style and their present marketing approach. We then started to produce something unique; in the way it creates insight, something that would communicate to the audience, educating them in-depthly about the products and how they could streamline their range development operation. Some of the key points are as follows:
"We are confident that our work with DE22 Creative Design Solutions will help take our business 'to the next level'. We choose our partners carefully and recommend equally carefully. Yet, I have no hesitation in endorsing Martin and the team at DE22 Creative Design Solutions.
Andrew Brown, Managing Director, Fast React Systems Limited.
Making your refit our priority. Newey Installation offer a design and refit service, their unrivalled experience in specific retail sectors sets them apart from the competition. The main focus for the development of their business had been referral and recommendation, but due to the change in economic climate they had highlighted that this should be addressed.
During our initial discussions we discovered that they had not been happy with their present marketing material and when introduced to DE22 Creative Design Solution they immediately saw the possibility of a complete company wide re-brand.
Our approach was to firstly totally re-work the logo and its associated elements around fitting items together; this covered the following process:
A brand that they feel totally proud of "we make your refit our priority" which forms the basis of educating their consumer. Resulting in an increase of 10% online enquires.
"Neweys are at the forefront of bespoke electrical and fabricated installations, their years of sector expertise and knowledge are refreshing and it was clear when I initially met them that their enthusiasm and passion for just getting things right needed to come through in the re-brand. The new look which was created around the concept of fitting elements together, will offer them a fresh identity, which in turn will create a huge amount of interest in a company that was previously under the radar."
Martin Griffiths, Director, DE22 Creative Design Solutions
"When you have run a successful business for years it is hard to harness a new approach. Working with Martin from DE22 has made the process easy to accommodate in an already busy working week, he has been patient when we have been stretched, and I think that the end result has clearly captured our ability to deliver well considered and thought out electrical and fabricated installations"
Gary Newey, Managing Director, Newey Installations
It's all about people. Absolute Recruitment is the recruitment company of choice for temporary and permanent vacancies. Finding exactly the right people to fill specific industrial, commercial, IT and marketing vacancies has helped them to become a trusted supplier to businesses and an invaluable resource for those looking for employment.
Their friendly, helpful and trusted team has a wealth of knowledge and experience, which allows them to make a unique promise to all clients and candidates.
They approached DE22 with a range of different logo's styles and websites, which just didn't reflect the ethos of the business.
To create and produce a brand that has completely changed the way in which their consumer perceives recruitment in general.
We carried out our consumer insights process, which allowed us to totally understand exactly what would make them "different" in their market sector.
When we were approached they had three companies all with completely non-related branding. Our approach required a "branding style" for all three arms of the business, something that would set them apart, but not to be seen as a large franchise, but for each of them to belong to each other and create strength in how they approached recruitment in general.
We also quickly highlighted that the business needed a supporting consumer message that would set them apart. A statement that really makes it clear where they focus most attention, whether it be internal staff, temporary staff or clients. Some of the key points were as follows:
A company that's brand totally reflects it's approach and sector offer.
But more importantly has directly given them the confidence to purchase another business and make a shift in the internal and external perception.
"I love what this man does, Martin from DE22 Creative Design Solutions understood totally what we were like as a company and what values we found important. He's got it so spot on, I feel like I've done it myself. Amazing, lovely, funny and able to deal with me."
Jessica Marshall, Director, Absolute Recruitment
Absence cover for schools. Absence Insurance Services offer a design your own staff absence policy by allowing choosing the excess period, daily benefit and levels of stress and maternity benefit. This ensure that you have total confidence of ongoing claims being covered at your renewal and the flexibility to include pre-existing conditions or remove policy exclusions.
The ease in which you can request a quote either online or offline is paramount to the success of the business, and therefore the development of "to the point" marketing is essential.
To create and produce a brand that changed the way in which consumers perceived recruitment in general. We carried out our consumer insights process, which allowed us to totally understand exactly what would make them "different" in their market sector.
After being involved with AIS for several years, DE22 Creative Design Solutions have created campaign material for the next round of annual marketing activity.
A selection of creative marketing "touch Points" that form the basis of their main marketing directive' Previously these have delivered a 4% growth of the business year on year.
"A creatively fresh, resourceful and understanding approach from a well regarded local business. Our new marketing campaign materials were delivered within timescale and on budget, and we wouldn't hesitate in recommending DE22 Creative Design Solutions."
Gareth Childs, Absence Insurance Services
Concept Clarity
Nottinghamshire Wildlife Trust
Schools Advisory Service
Fast React Systems Limited
Newey Installations
Absolute Recruitment Limited
Absence Insurance ServicesWe create well considered brand identities. Extraordinary expressions of visual and verbal language that stop people in their tracks and invite them to take another look. For us, it's all about arresting attention and engaging people in the very idea of our clients' businesses. We then help our clients cultivate that relationship and continue the brand journey via a whole range of touchpoints; some quite unusual.
We also have a team of unique individuals; people with an- unnatural ability to do the right thing. We seek out clarity and challenge the conventions. We see opportunity where others might see problems. We take great steps to understand the uniqueness of our clients.
At DE22 it's a common occurrence to "Know your Audience"
At DE22 we enjoy being unique. After all, why follow the crowd when you can have something extraordinary.
Take our clients: they're confident in who they are and where they want to be. They want something more than… something that sets them apart and encapsulates what they stand for. Like us, they won't settle for second best. They are prepared to be leaders in their field. They are brave enough to consider new ideas, taking the lead and redefining their markets as necessary. That's why they come to us.
We create well considered brand identities. For us, it's about stopping people in their tracks, grabbing attention and engaging them so they find out more about our clients' businesses. We then help them to cultivate their relationship throughout the brand journey through a whole range of touch points.
Our team of unique individuals are passionate about getting it right for our clients. We take great steps to understand their uniqueness and the essence of their brand - its personality and the emotions it evokes. We do all this to create effective, memorable, individual and engaging brands with the art of being, well you.
And at DE22 that's a common occurrence.
We take a client's objectives, define their brand strategy, sprinkle a little creative magic* and voila! Brands that positively change minds. We get into the hearts of our clients, the minds of their customers and into the hands of everyone.
And the result? Creative design solutions that work for you.
How we go about it, creating a brand is a journey. We'll guide you through it to arrive at the perfect solution. We let our creative team explore - they are an amazing team who will help your brand soar.
We realise that you know your customers best so we work with you to understand the essence of your company - what it is about you and your offering that makes you unique.
The processes we use all have a reason: to get the best from our clients, the best from their customers and the best from our designers. Process for any other reason is pointless and damaging.
We regularly present our process to potential clients, contact us, to experience the magic*
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